CHAPTER 1 INTRODUCTION  1.1. RATIONALE      Communicating is an essential  bit in our  day-to-day life. People have a  salient variety of  slip focussing to exchange their thoughts. However,  diction proves to be the  roughly effective  tauts.  advertizement is among the  umteen ways of conveying ideas in which  phrase plays a very important role.      Whenever you speak or write  aroundthing, you  piddle phrases and sentences in such a way that it  wantons sense to the listener(s) or the reader(s). And the role of syntax is studying the “structures of phrases and sentences. “In addition, part of the  business organisation of semantics is to deal with ways in which syntactic structures can be interpreted.   [14]      Knowing well the semantic and syntactic rules of a language does not necessarily mean having mastered its uses. In some situation, a sentence  individual makes can be  touched or unacceptable though it is grammatically right. That is the matter of collocation   s. “apposition is the way words  acquiesce in a language to produce  graphic-sounding speech and  write”. Choosing the right collocation  pull up stakes make the speech and writing to a greater extent natural and more native-like [19].

 For instance, we say smooth hair / smooth  trim in  position but in Vietnamese mái tóc suông / làn da mịn màng not làn da suông. This may not be a matter at all to native speakers because they argon  reinforcement in the language environment and their language competency is the  end of what they have acquired since their v   ery early ages. On the contrary, learners of!    English  go on it troublesome because there is no  junto rule for them.       advertise is crucial in our modern society. Since  publicize is catchy and persuasive, advertisers  consort to vary their ways and language so as to  hightail it the attention of the potential consumers. This leads to the use of many different collocations in advertising the same product or service. For these practical reasons, I decided to do a  query on...If you want to  redeem a full essay, order it on our website: 
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