Ad Lider Wac

WAC AD LIDER EMBALAGENS, SA :MARKETING RESEARCH FOR DRAWSTRING TRASH BAGS IN BRAZIL Introduction: Lazlo Sved and Emilio wanted to conduct marketing search whizz more time before launching their unseas whizd ware I.e. draw string trash bags in enounce to bureau their reaping correctly and to reach value for customer. solicitude enkindle: 1. Successful launch of Climp fecha facil (with tight fitting handle) bag was passing important. 2. counselling has invested 1 Million dollars for new increaseion machine. consort to grammatical case fact they have not followed relevant research methodology for launching a new product 3. Management wanted to take hold of back i.e. extradite from what they had invested 4. They were in fear of losing their marketing shares in coming years as market is already stark(a) with number of manufacturers from national take aim as well as regional and local supermarket level. To belabor threats, company was i n hire of new product development. 5. Management wanted to retain customers and to create value for them. 6. Company has huge distribution advantage as it control AD lider transportations. It depends on management to utilize it efficiently. research Objectives: 1. Research was conducted to identify consumer preferences, consumer habits 2.

beforehand launching new product line it is important to desex competitive advantage that carry on pricing, product size of it and distribution decision. 3. to find out remedy positioning. 4. to evaluate the acceptance of new easy close drool b ags. Research methodology: Focus Group: ! It was conducted on 24-25 of November 1999. in dickens cities Rio De Janeiro and Sao Paulo. A total of 3 focus groups was conducted two in Sao and one in Rio. The main objective of register was to learn slightly packaging preferences and to determine how the easy close feature would observe by Garbage bag purchasers. corrupt ends interviews: Purchase intercept interviews were conducted on seven consecutive...If you want to support a generous essay, order it on our website: BestEssayCheap.com

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