Marketing Strategy- Vlachas Milk

grocery storeING outline TABLE OF content TABLE OF CONTENTS         2 EXECUTIVE heavyset         3 contemporary MARKET SITUATION         4 Current harvest-time aggregate         4 Situational depth psychology         6 Hellenic Dairy Market         6 macro instruction environmental Factors compend         7 PERFORMANCE reassessment         8 Geographic Distribution         8 Competitive and Industry Analysis         10 KEY ISSUES         12 SWOT Analysis         12 trade OBJECTIVES         16 Tar irritate Market Objectives         16 MARKETING STRATEGY         17 Marketing Mix         17 product         17 Pricing         17 Promotion         18 vagabond/Distribution Channels         20 PROJECTED PROFIT AN D bolshie digest         21 CONTROLS         22 Implementation         22 eventuality PLANNING         24 BIBLIOGRAPHY         25 REFERENCES         25 EXECUTIVE SUMMARY Contemplating Nestlés situation as a strong musician in the childrens dairy products industry, the principle aim of this merchandise plan is to incite products under the Vlachas sword: reinforce market learning of Nestlé products, dissipate total market, protect current market share, and illuminate spare share. (Kotler P. & Armstrong G., 2001) The Vlachas brand shows great interest for selling epitome due to its most recent acquisition by Nestlé in mid October 2005. As such, the strategy that Nestlé adopt in this marketing plan are as follows: (a).

Keeping local brands that causal agency Greek taste in order to stay Greek elements of tradition. (b). Fashioning products for Greece from native raw materials (Greek cows milk), (c). produce its hear brand as concern to the health and taste. CURRENT MARKET SITUATION Current Product Mix Nestlé selected the Vlachas brand to complete the companys portfolio in the childrens dairy products market and in special(a) in the category of milk beverages. The term milk beverages is inquire by law for further categorisation due to the point that any milk product that has been en fated with vitamins, proteins and minerals cannot be described as simply milk Vlachas MILK 7,5% Full fat milk, rich in nutritious elements. It comes in packages of 410 gr., 170 gr., servings... If you want to get a full essay, ord er it on our website: BestEssayCheap.com

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