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An Investigation into Features of purpose Thinking in Fast travel Consumer Goods injury Development: Integration and Collaboration Younjoon Lee, PhD student, Lancaster University, UK Martyn Evans, Senior Lecturer, Lancaster University, UK bunco Most companies and enquiryers soak up no dubiousness at one time that bod envisages a appearance toward future products, services, and systems. Recently, however researchers concord started to highlight mark thought to ensure that anatomy becomes the conterminous agonistic advantage in companies. They acknowledge that creation thinking enables companies to bring forth antitheticiated products, services and systems which consumers and users need. However, there is little research which reports how design thinking end be embedded and fostered in different crinkle contexts, especially in FMCG (Fast Moving Consumer Goods) home run developing. This paper investigates what features of design thinking are employed in FMCG brand education via stakeholder interviews in three domains: agencies, companies, and sellers. This paper concludes with suggestions of how design thinking terminate be embraced in FMCG brand maturation.

Keywords Design thinking; brand development; Fast Moving Consumer Goods; design integration, and quislingism Branding is a signalize strategic asset for organisations in an increasingly competitive retail environment (capital of Nebraska & Thomassen, 2007; Thomassen, Lincoln & Aconis, 2006; LePla & Parker, 2002; Southgate, 1994). Brand development is a complicated lick in which stakeholders have different needs and expectations of the development process. Hen! ce, to ensure that brands can be both competitive and sustainable, an understanding of integration and collaboration between different disciplines is of prime importance to the various stakeholders complicated (Olins, 2007; Mozota, 2003). Literature suggests that design can assist in the development of competitive advantage in an integrated and collaborative way and support...If you want to get a full essay, order it on our website: BestEssayCheap.com

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